Gotta Do

The Gotta Do Calendar tells you when things are due, when to start working on them and provides one-of-a-kind motivational tips to help you keep your eyes on the prize. Gotta Do automatically links to your Getting IN dashboard and smartphone calendar, so you can see your entire college plan at a glance and in one spot.


ACT / SAT Testing

Get easy access to full practice tests, practice questions and test tips for both the SAT and ACT. You can even customize your study plan with reminders that fit your skills and pace.

The Key Match

College success starts with finding the school that best fits you. Our scientifically-designed questionnaire will zero in on what makes you tick — your talents, strengths and personal goals. Then, our exclusive Key Match uses research-backed data to evaluate your profile against more than 1,600 colleges and universities to find your ideal academic, social and cultural fit.


Brand U

Whether you know it or not, whether you believe it or not, you have a personal brand. Anyone reading your application, your list of honors and activities or your personal statement should be able to see in an instant who you are. Building your personal brand is all about finding your passion. We can show you how to identify that passion and help you shape it into a personal brand that will elevate your application above others and create more interest from school admissions officers.

Write It

The main purpose of an admissions essay is to demonstrate why a college should invite you to join their community. Your challenge is to prove the ways in which you will be a great fit for their culture, while also showcasing the unique qualities you’ll bring to campus. The Write It app will help you craft an admissions essay that makes you stand out.


In Touch on Demand

A good coach can take you a long way. Our program is supported by college admissions coaches who know the ins and outs of how to get into college. They are uniquely available on-demand to help you create a great plan and set it in motion. Each program we offer includes at least one hour (two 30-minute sessions) of on-demand, one-on-one coaching from a top college admissions coach. Need more hours? Simply buy the hours you need at a reasonable cost. We’re here for you.


Want to know how to get into college? We have you covered. Visit our INsights blog often for tips, motivation and advice from students and parents like you who have been there, done that.


Did you know less than 10% of students get into their first choice college and that 37.2% of undergrads transfer?

Worried? Don’t be.